FASHION FOR GOOD is the global initiative that’s here to make all fashion good.

We are a global platform for innovation, made possible through collaboration and community.

Fashion for Good™ enables the daring invention and widespread adoption of good fashion practice with ‘The Five Goods’: Good Materials, Good Economy, Good Energy, Good Water and Good Lives.

“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.”

– William McDonough, co-founder, Fashion for Good

fashion startup sustainability

Innovation Platform

At the core of Fashion for Good is our Innovation Platform.

Through our Fashion for Good-Plug and Play Accelerator, we give promising start-up innovators the funding and expertise they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Finally, our Good Fashion Fund (in development) will catalyse access to finance where this is required to shift at scale to more sustainable production methods.


Convenor for Change

Fashion for Good was founded on the principle of collaboration and acts as a convener for change.

We operate from our first hub in Amsterdam, which also houses a Circular Apparel Community co-working space and a visitor-facing exhibition. We create tools that are open-source, such as our Good Fashion Guide, which provides tips for brands wishing to embrace circular apparel principles.


Call for Collaboration

With an initial grant by founding partner C&A Foundation and an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.

Supported by an innovation hub in Amsterdam, a startup accelerator in Silicon Valley and a worldwide network of changemakers, Fashion for Good will reimagine the way fashion is designed, made, worn and reused.

And by providing the inspiration and information needed to make it possible, we will revolutionise the fashion industry so that people, companies and the planet can flourish together.

Join us on the journey.